From HEYTEA to NIO, Yuqiu Food Wins Trust of Leading Brands with OEM Excellence

In an era where brand reputation and product quality are paramount, Shanghai Yuqiu Food Co., Ltd. has quietly emerged as the behind-the-scenes powerhouse for some of the most recognizable names in consumer and lifestyle brands. From trendy tea giant HEYTEA to premium electric vehicle maker NIO, Yuqiu Food has earned its place as the go-to OEM partner for brands that refuse to compromise on quality.

A Partnership Built on Innovation

In 2020, Yuqiu Food partnered with HEYTEA to develop and launch the "Toffee Caramel" air-popped popcorn-. The collaboration was more than a simple co-packing agreement – it represented a shared vision of redefining healthy snacking. The result was a product that set a new industry benchmark: 0 sucrose, 0 additives, and air-popped – a pure, natural snack that aligned perfectly with HEYTEA's brand philosophy of quality and innovation-.

The same year, Yuqiu Food expanded its premium brand portfolio by supplying "Toffee Caramel" and "Butter" flavored air-popped popcorn to NIO's online "Surprise" mall-. For NIO, a brand synonymous with cutting-edge technology and elevated lifestyle experiences, choosing Yuqiu Food as a snack partner was a testament to the company's ability to deliver products that meet the highest standards of quality and taste.

Why Leading Brands Choose Yuqiu Food

What makes Yuqiu Food the preferred OEM partner for brands across such diverse industries? The answer lies in decades of dedicated craftsmanship and a relentless commitment to excellence.

Founded in 1995 as a specialized popcorn production facility, Yuqiu Food has spent over 30 years perfecting the art and science of popcorn making-. In 2012, the company established Shanghai Yuqiu Food Co., Ltd. to focus on the research and development of ball-shaped popcorn, American-style processes and Taiwanese management expertise to create a production system defined by scientific management, data-driven R&D, and quality-first manufacturing.

The company operates one of the industry's most advanced manufacturing facilities, featuring a Class 10,000 dust-free workshop with strictly controlled temperature and humidity environments-. Every batch of product undergoes rigorous testing against internal quality standards that far exceed national requirements, ensuring that only the finest products reach consumers.

A Track Record of Excellence

Yuqiu Food's credentials speak for themselves. The company was among the first in the industry to achieve HACCP certification in 2014-, followed by ISO22000 Food Safety Management System certification in 2017-. In 2015, Yuqiu Food earned the prestigious Disney Global Supplier Certification- – a recognition that demands nothing less than world-class quality and compliance.

The company's client roster reads like a who's who of successful brands. Since 2013, Yuqiu Food has been the exclusive R&D and supply partner for LYFEN and Three Squirrels' ball-shaped popcorn-. In 2021, the company expanded into the infant food segment, developing new flavors and formulations for Little Blue Blue and Bosska-. Most recently, Yuqiu Food has ventured into the health and wellness space with its "Medicine-Food Homology" Coix Seed Popcorn, partnering with brands such as Yucao Xinghang, Neizhaotang, and Zhang Zhongjing-.

The Future of Healthy Snacking

With its own planting base established in the golden corn belt at 45°N latitude in 2022 and patent-pending technology in development-, Yuqiu Food continues to push the boundaries of what healthy snacking can be. The company's 2024 launch of grain puffed products and a partnership with Bandai on the "Bobble Ball" series- demonstrate its commitment to innovation and diversification.

As Yuqiu Food obtained export qualifications in March 2024-, the company is now poised to bring its OEM excellence to global markets. From HEYTEA to NIO, from Disney to Bandai, Yuqiu Food has proven time and again that when brands need a partner they can trust, they turn to the company that has spent three decades mastering the craft of popcorn – and beyond.

For more information about SHANGHAI YUQIU FOODS INC. and its OEM/ODM services, please contact the company directly.