Yuqiu Food Selected as “National Brand · Craftsmanship Project”, Demonstrating the Power of Made-in-China Quality
SHANGHAI YUQIU FOODS INC. a leading full-industry-chain snack manufacturer specializing in healthy puffed foods, has been selected for the prestigious “National Brand · Craftsmanship Project” , a national initiative launched by the China Industry News to promote high-quality development of Chinese manufacturing and cultivate nationally competitive brands.
The selection recognizes Yuqiu Food’s outstanding product quality, innovative R&D capabilities, deep industry heritage, and strong sense of social responsibility-. As a company that has been dedicated to the popcorn industry for over three decades, Yuqiu Food joins an elite group of Chinese enterprises across sectors including new materials, home products, health technology, and food processing that are driving the rise of domestic brands in global markets.
A Legacy of Craftsmanship
Founded in 1995, Yuqiu Food has spent more than 30 years perfecting the art of popcorn manufacturing. Headquartered in Nanxiang, a historic cultural town in Shanghai, the company has built a fully integrated industrial chain spanning corn cultivation, production, storage and logistics, R&D, OEM/ODM services, and sales.
The company’s commitment to craftsmanship is embedded in every aspect of its operations. Yuqiu Food introduced American-style processes with a Taiwanese management team, implementing scientific management, data-driven R&D, and quality-oriented production. The company enforces internal quality standards that far exceed national requirements, with every batch tested and certified before shipment. Food safety is regarded as the lifeline of the business.
Innovation and Excellence
Yuqiu Food’s track record of innovation speaks for itself. In 2014, it became one of the first in the industry to obtain HACCP certification, followed by ISO22000 Food Safety Management System certification in 2017. The company earned Disney Global Supplier Certification in 2015 and obtained export qualifications in 2024.
The company has collaborated with some of the most recognized names in consumer goods, including LYFEN, Three Squirrels, HEYTEA, and NIO, providing customized R&D and exclusive supply of ball-shaped popcorn. In 2020, Yuqiu Food assisted HEYTEA in launching “Toffee Caramel” air-popped popcorn, setting a new benchmark for natural healthy snacks with “0 sucrose, 0 additives, air-popped.” In 2022, the company established its own planting base in the golden corn belt at 45°N latitude, ensuring full traceability from seed to shelf.
A New Milestone for Chinese Brands
The “National Brand · Craftsmanship Project,” initiated by the China Industry News’ National Brand Research Center, aims to identify and promote Chinese enterprises with strong innovation capabilities, brand culture, and social responsibility-. Yuqiu Food’s selection underscores the company’s leadership position in the snack food industry and reflects the broader momentum of Chinese brands gaining global recognition.
“This honor is not only a recognition of our unwavering commitment to craftsmanship but also a testament to the evolution of ‘Made in China’ toward ‘Created in China’,” a company spokesperson said. “We will continue to uphold the principles of quality first and integrity as our foundation, bringing healthy and delicious snacks to consumers around the world.”
Looking Ahead
With its own planting base, patent-pending technology, and a growing portfolio of innovative products including medicinal-food-homology popcorn and grain puffed snacks, Yuqiu Food is well-positioned for continued growth in international markets. The company’s recent partnerships with brands such as Bandai, Grandpa Does Not Make Tea, and Yingge Hun demonstrate its expanding influence across diverse consumer segments.
As Chinese brands enter a golden era of development, Yuqiu Food remains committed to its mission: to restore the health and flavor of popcorn, and to create safe, nutritious snacks with ethics and conscience. The company invites global partners to join in building a future where Chinese quality is trusted worldwide.
About SHANGHAI YUQIU FOODS INC.
SHANGHAI YUQIU FOODS INC. is a full-industry-chain food enterprise specializing in healthy puffed snacks. With over 30 years of experience in popcorn R&D and manufacturing, the company operates its own corn planting base, state-of-the-art production facilities, and serves clients across the globe. Certified by HACCP, ISO22000, and Disney, Yuqiu Food is committed to delivering quality, safety, and innovation in every product.